What Is Greenwashing and How It Undermines India’s Climate Fight
Greenwashing is when a company, organisation or product pretends to be environmentally friendly without real action to support that claim often using vague terms like eco‑friendly, sustainable, or natural that lack clear evidence, data or verification. It’s essentially a form of deceptive marketing that gives the illusion of environmental responsibility without meaningful impact. At its core, greenwashing involves highlighting a small positive action…
